Applied Managerial Marketing DB#5

Michelle is happy with how the plan is being put into place. The date and time for the final board meeting has been set when she calls you.

“How will we know if the new product launch is a success?” she asks. “How will we know if what you have suggested really worked? Since I started this company as an entrepreneur years ago, I feel like everything that happens here is my fault or my responsibility. Does that make sense?”

“You’ve been so supportive to me during this whole process,” you say. “Leave it to me. I’ll think about what you’ve said over the long weekend and I’ll be ready to sit down and discuss the details as I prepare the final draft of the plan.”

Based on your original goals and the plan you are putting into place, what will you tell Michelle?

  • What will you measure to determine whether or not your new product plan for MM is a success?
  • What about a contingency plan?
  • Do you need to make recommendations for MM if things do not go the way you hope and expect them to?

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