Enhanced Patient Experiences
Your M3 Practitioner Application will require devoted inquiry, assimilation, reflection, and refinement in order to achieve the highest possible score. Specifically, you are to take the scenario listed below, address it in full, and submit your work in accordance with the instructions contained herein. Importantly, this is an independent assignment to be completed by you and you alone. Sharing work with fellow students, supplying advice to your student peers, gaining assistance from outside parties, and similar actions will constitute violations of the academic code of conduct and will carry significant penalties in accordance with University policy.
Your readings direct attention toward mindsets and initiatives that enhance and improve the patient experience. Essentially, such actions thread the vital element of compassion into the delivery of patient care. These efforts are important for the dignity of patients, their satisfaction as customers of given healthcare establishments, and for purposes of marketing in that they help to attract patronage and often represent competitive advantages. As such, it is highly beneficial for healthcare marketers to develop skills in assembling unique features that complement medical service delivery, affording exceptional patient experiences, making for a fitting Practitioner Application.
Assume that you are the Patient Experience Officer for a newly-established cardiovascular center based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) This entity will be named Livingston Cardiovascular Center and it will offer the usual and customary array of services provided by establishments dedicated to heart care. (If you are unfamiliar with this modality of care, conduct associated research to gain a proper understanding before completing the assignment.) The Administrator is desirous of embedding elements into the care experience that go beyond the mere delivery of excellent heart care services, effectively establishing a Good Samaritan program. She specifically has tasked you with developing a proposal identifying and detailing at least five unique features that can be incorporated to “Wow!” patients and improve the patient experience. As unique features are requested, you, of course, must conduct market research, investigating what currently is being done by area competitors in order to ensure the development of truly novel enhancements. Out-of-the-box thinking is required.
The Submission Requirement
Your submission in its entirety (i.e., all inclusive) must be at least 1500 words. It is to be typed (or pasted) directly into the Moodle posting window, after which you will submit your work. After submission, students are advised to verify that the assignment was submitted successfully by revisiting the submission link in advance of the assignment deadline. (Warning: After the assignment deadline, do not return to the Practitioner Application to check the status of your submission, as doing so can change the submission date, forcing issuance of penalties for lateness.) Note that attachments of any kind are prohibited and will carry no points value. Given the length of the submission, it is advised that students prepare it in a word processing program, and when finalized, copy and paste the text into the Moodle posting window. Moodle can be very finicky and often will distort formatting, so care must be taken in preparing your submission. It is understood that Moodle formatting is limited; simply make your submission look as nice as possible.
Your paper must be well referenced, with at least three (3) of the references being from scholarly academic journals. (If you cannot ascertain whether a journal does or does not qualify as scholarly academic, contact the Noel Library and request assistance.) References may be prepared using the style guide of your choice (e.g., APA, MLA); just be sure to consistently use the selected style. As Moodle formatting is limited, style guide requirements apply only to the preparation and presentation of references. Treat this as a formal report, rather than an informal web post. Note that references consisting merely of web links are unacceptable and will result in a 30-point deduction.
In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following headings, exactly as they appear below, placing each in bold text:
- Abstract (Your paper must include an abstract of approximately 150-250 words. An abstract is a stand-alone summary of your submission; it must be presented at the beginning of your paper, although, for obvious reasons, it is prepared after you finish your paper. If you aren’t familiar with writing abstracts, simply Google “how to write an abstract” or similar phrases for a wealth of helpful tips.)
- Introduction (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.)
- City Profile (In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.)
- Competitive Landscape (In this section, describe the state of competition in the marketplace by identifying key establishments dedicated to heart care, discussing services provided, and so on to paint a detailed picture of the given environment.)
- Recommendation 1 (In this section, provide a detailed description of your first recommended enhancement.)
- Recommendation 2 (In this section, provide a detailed description of your second recommended enhancement.)
- Recommendation 3 (In this section, provide a detailed description of your third recommended enhancement.)
- Recommendation 4 (In this section, provide a detailed description of your fourth recommended enhancement.)
- Recommendation 5 (In this section, provide a detailed description of your fifth recommended enhancement.)
- NOTE: If you recommend enhancements beyond the five required by the Administrator, simply add headings as needed, numbering them, accordingly (e.g., Recommendation 6, Recommendation 7, etc.)
- Conclusions (In this section, summarize the proposal, being sure to express your expectations regarding how the suggested enhancements will collectively impact the patient experience.)
- References (In this section, supply a list of references conforming with the instructions listed elsewhere in this communication.)
Your submission will be assessed based on the following:
- Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications,
- Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and
- Content quality: The quality of the content presented in your work.
Take care when determining word counts; Moodle automatically supplies these details to instructors. If word count requirements are not met, a 30-point deduction is assessed. (Note that Moodle’s word count algorithm may differ from the one used by your word processor, presenting yet another reason supporting an early submission, affording adjustment opportunities, if needed.)
Also, take care to note the deadline for this assignment. Late submissions will be accepted for up to 24 hours beyond the deadline; however, a 30-point deduction for lateness will be assessed. Submissions received more than 24 hours beyond the deadline are automatically scored zero points.