You have been appointed as a Head of International Marketing Strategy for Nokia Networks. You have been ask ed to prepare a Market Entry Strategy (in the form of a report) for the GCC region. (Namely six potential markets that Nokia Networks is interested in entering over the next 5 years).
Head of International Marketing Strategy for Nokia Networks
You have been appoint ed as a Head of International Marketing Strategy for Nokia Networks. You have been ask ed to prepare a Market Entry Strategy (in the form of a report) for the GCC region. (Namely six potential markets that Nokia Networks is interest ed in entering over the next 5 years).
The main purpose of this assignment is, after conducting a market analysis based on the available data, to recommend one market (either Saudi Arabia, Kuwait, Bahrain, Oman, Qatar or the United Arab Emirates) for Nokia Networks to enter in the first two years of their five-year market entry plan. Your market entry recommendation must be support ed and just by credible reasoning and suitable evidence.
You have been give n datasheets for the six GCC mobile communication markets. As a suggestion, you should choose a minimum of seven market variables, of your choice, from these datasheets. Further, compare them across the six markets to get a good feel for market trends that will indicate the mobile communication market potential. Examples of market variables could be Population, Nominal GDP per capita, Total Mobile Revenues, etc.
Furthermore, as a requirement, you should analyze these seven variables over a three year period (i.e. 2008, 2009 and 2010) to understand important trends within the GCC mobile communications market.
As a report, you should put together a maximum of seven pages. It will include the analyses (i.e. graphs or tables to show the GCC mobile communications market trends);
Also, key interpretations of the used data,
Furthermore, recommendations and their strategic justification.
Chiefly your report will be judge d on the selection of appropriate market variables, quality of data analysis, clarity in data presentation and appropriateness of recommendations.