In the class participation phase, each student (may be done in pairs if the class size is large) will be asked to scan the business press and come up with business or Internet articles that discuss how firms:
- Harness the power of globalization to outperform competition through innovation and new product/service/operations development. Each student must lead one discussion at the beginning of a class period. A score will be given to track the student’s ability to analyze the growing impact of globalization on local firms and
- Adapt their management philosophies and approaches to account for cultural diversity in a multi-national corporation.
- Utilize emerging technologies such as communication, transportation, manufacturing and general information technologies to leverage opportunities in the global environment. A score will be given on their ability to explain how firms can use technology as a source of competitive advantage.