Optimizing Web Site Design for Customers and Search Engines

Assignment Details

Although small businesses often have some type of starter Web site, the business owner might not be certain on how to ensure that the site is getting the right traffic or whether or not it is being seen by the right potential customers. For this project, consider how you might consult a small business owner in a similar situation who would like to improve or change their existing Web site to make it more customer- and SEO-friendly.

Choose a product or service. The product or service may be real or hypothetical, but the Web site that you describe for this project must be original and not match a current product’s Web site. Describe how you would update the Web site to help the small business. Address the following:

  • Describe the product or service, as well as 3–5 key search terms that customers would likely use to find this product or service in a search engine.
  • What are 2 or more design elements that you would include to ensure that the site is optimized for user experience (UX) design?
  • What are 2 or more additional Web design practices that you would include for search engine optimization?
  • What content could you include on the Web site to increase potential links (i.e., backlinks) to it?

Please use this Unit 2 template to complete your assignment.


Individual Project Rubric

The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.



Off-Site SEO: Leveraging Content Marketing for Link Building


Expectation Points Possible Points Earned Comments
Product Description: Presents a detailed explanation of the business, product, or service and can identify 3–5 key search terms that would be relevant to the product.


User Experience Design Practices: Provides 2 or more best practices with supporting research on the proposed Web site that would support the optimal user experience for the site.


Search Engine Optimization Best Practices: Provides 2 or more best practices with supporting research on the proposed Web site that would support its search engine optimization.


Content Creation and Links: Demonstrates an understanding of creating content that will boost links and traffic to the Web site.


Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors. APA formatting may be required, or another style may be specified in the assignment.


Total Points


Total Points Earned

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