Qualitative Research Methods and Data Collection Techniques

In your paper, you should answer the following questions using your own evaluation and critical thinking.

  1. Explain the purpose, features, advantages, disadvantages, sample populations, and examples in business research of TWO of the four qualitative research methods used in business research.
  2. Explain TWO data collection techniques of your choice. Examples of data collection techniques or source of evidence are interviews, participant observation and fieldwork, direct observations, using documents or archival records.
  3. If you were to conduct research, which qualitative research method and which data collection technique would you prefer to use and why?

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