In your paper, you should answer the following questions using your own evaluation and critical thinking.
- Explain the purpose, features, advantages, disadvantages, sample populations, and examples in business research of TWO of the four qualitative research methods used in business research.
- Explain TWO data collection techniques of your choice. Examples of data collection techniques or source of evidence are interviews, participant observation and fieldwork, direct observations, using documents or archival records.
- If you were to conduct research, which qualitative research method and which data collection technique would you prefer to use and why?