Role of Marketing Research in Our Overall Marketing Plan Discussion & Replies

Role of Marketing Research in Our Overall Marketing Plan Discussion & Replies.

Question Description

What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses. Be sure to identify at lease one strength and one weakness supported by your outside research. Be sure to expand the discussion by challenging each others’ assumptions.

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Role of Marketing Research in Our Overall Marketing Plan Discussion & Replies

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