For this project, you will produce a media critique that analyzes how a specific magazine or television advertisement uses cultural myths, values, or beliefs to appeal to the target audience of the advertisement.
Specific magazine or television advertisement uses cultural myths
For this project, you will produce a media critique that analyzes how a specific magazine or television advertisement uses cultural myths, values, or beliefs to appeal to the target audience of the advertisement. You may choose to write about an advertisement that appears in any type of magazine. You should take into account the type of magazine in which the advertisement appears. Also, how that helps to define the target audience.
As an alternative, you could choose to examine a television or radio advertisement. If you do, you will need to have some way to save or copy the ad so you can view it as many times as you need to. Further, you might be able to find a copy of the ad on YouTube or the company’s website. As an alternative, you might pick an ad that is repeated frequently and take very good notes when you watch it. Your commercial needs to be LESS THAN TEN YEARS OLD. Otherwise, you will not be able to fully understand the cultural references made within it.
Your critique will be based on your analysis of how the advertisement uses cultural myths (or twists), values, or beliefs to subliminally tell the audience what it means to be normal, a man, a woman, an American, or any other value that the commercial presents. Consider carefully whether the advertisement you analyze makes assumptions about its target audience. Then, uses those assumptions to appeal to certain values. Your job is to make the connections between the text, its target audience, and its appeals through cultural myths (or twists), values, or beliefs.
After you analyze the commercial, you will discuss the implications of your findings. In other words, answer the following question about the myths, values, or beliefs that you discovered in the advertisement. What are the consequences of reinforcing these types of myths, values, or beliefs in society? The consequences maybe positive or negative (most likely they will be negative though). The implications section is where your sources will most likely fit best. However, you may integrate your sources anywhere in your essay. Use the Richland Library databases to find credible sources. This essay is your interpretation, so be assertive and use a declarative voice to make your argument.