The adoption of social media within an organization’s field

This is an assignment that focuses on the adoption of social media within an organization’s field. The paper also includes a depth literature review on the adoption.

The adoption of social media within an organization’s field

Task
You are to assume the role of an external consultant for Manufacturing. You will need to research thoroughly the adoption of social media within your allocated field in order to determine how it has transformed the way organisations within your sector interact with their stakeholders, that is, their employees, partners, customers/clients, suppliers and other parties.

The result of your research will be a consultancy report that investigates the adoption and use of social media and social networks in your allocated sector and recommends a comprehensive social media strategy.

Your report should include in-depth literature review on the adoption and existing use of social digital technologies in your sector. Your research should include a wide variety of social media technologies and their application, or potential application in your sector. The report should identify the business drivers involved in the adoption/use of social media platforms; explore their benefits and opportunities; outline potential obstacles and adoption issues, both internally and externally; cover impact analysis and explore metrics and their implementation; provide supporting evidence and justification, including audience needs, innovation issues and the role of user generated content.

Learning Outcomes addressed:
Firstly, analyse and differentiate between the range of social media platforms, applications and tools, and their appropriate deployment.
Secondly, evaluate organisational cultures and characteristics and the potential impact of the implementation of enterprise social media
Thirdly, critically evaluate the most effective social media solutions to improve business performance
Then, appraise the social and ethical relationship between social media as it pertains to traditional mass media and public relations practice

Lastly, identify the opportunity to apply enterprise class social media to innovate within organisational processes, products and services

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