The Chinese Market UHT milk for children discussion

This is a paper that focuses on the Chinese Market UHT milk for children discussion. The paper also provides the details for the assessment.

The Chinese Market UHT milk for children discussion

Assessment brief
You have been appointed as an international business consultant for an upcoming high profile UK SME based in London. One of their key objectives for 2020-21 is to tap into the Chinese market for their “UHT milk for children aged from (3-11 years)”.
The company is to focus on specific target audiences (within Chinese market) that would see UHT milk from UK as a better proposition compared to the current local options. Having access to international suppliers, the business fully intends to make use of the UK’s reputation as a land of quality, reliability, and transparency.

1. Details of Assessment

The final International Business report should contain:

Executive Summary

You are to submit business report constituting the elements below,

·         Introduction (Industry background, should be by relevant facts and figures)
·         Business drivers behind company’s expansion into the given country.
Students should indicate the factors under relevant sub-headings and also by necessary references. (students are to conduct PESTEL or Five forces analyses or any relevant trade theories which would lead them to identify key business drivers.

Trade Barriers

Students should highlight at least four trade barriers in the given context. Students should also demonstrate the business uncertainties and opportunities created by the trade policies of the national government of the target market.
·         Firstly, ethical and social issues to consider by the UK SME.
Students should highlight the importance of corporate social responsibility when operating internationally in the given context.
·         Secondly, cultural preferences to Consider by the business
Students should highlight the significance of culture within various activities associated with international Business in the Chinese market.
·         Thirdly, expansion Methods to be chosen by company
Students should identify the range of potential internationalisation methods. Additionally, this should be by an identification of the most suitable options available to the SME supported by relevant strategic evaluation frameworks

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