You will write a report based on a chosen case study

You will write a report based on a chosen case study. Also, you will be expect ed to expand on the case study and use additional consumer behaviour literature, relevant theory and relevant data to respond to the case study questions (that each carries equal weight).

You will write a report based on a chosen case study

Firstly, you will write a report based on a chosen case study.

Secondly, you will be expect ed to expand on the case study and use additional consumer behaviour literature, relevant theory and relevant data to respond to the case study questions (that each carries equal weight).

Thirdly, you will also be expect ed to demonstrate a clear understanding of the topic while drawing and explaining your conclusions in a clear and analytical way.

Fourthly, you will be assess ed on the content and clarity of your written work, your ability to present a logical argument and your adherence to academic conventions such as referencing and citations. Arguments that show evidence of a critical approach, depth of analysis, originality, and confident use of the module literature will receive higher marks.

The report should be type d with a font size of 12, 1.5 spacing. The structure should include an introduction, main body answering the case study questions, and a conclusion. This report may be support ed by visual or magazine material, as appropriate. The cover page should contain the module, module code, the case study topic and the candidate/student number.

There are 5 cases, you can choose one case study:
Firstly,  Alexa CB case study.
Secondly, LOREAL case study.
Thirdly, Recycling case study.
Fourthly, Social Media Humour case study.
Further, PG success at the bottom of the pyramid case study.

More details;

What are the 3 types of recycling?
There are three types of recycling, known as primary, secondary and tertiary. Primary recycling means that the recyclable material/product is recovered and reused without being changed in any way and usually for the very same purpose.

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